Since its establishment in Toronto on August 1,1978, and its expansion to Vancouver in 1983 and Calgary in 1988, Sing Tao Daily has become the largest and best-known Chinese language newspaper in Canada. Part of the Sing Tao Media Group, the most prominent Chinese media group in Canada, Sing Tao Daily has provided news coverage for Canada’s Chinese population for more than 25 years. And since April 1998, Sing Tao Daily has also been affiliated with the Toronto Star, Canada’s largest English Daily.

The first issue of Sing Tao Daily was published in 1938 and for more than 60 years, the paper has been respected by Chinese readers throughout Asia and around the world. With its headquarters in Hong Kong, the Sing Tao global network has a total of 28 offices and news bureaus worldwide, and publishes local editions in Australia, Canada, Europe, Hong Kong, and the United States. With the establishment of an international news center in New York coupled with the Toronto Star’s newsgathering services, coverage of local, national and international news has never been stronger. As well, Sing Tao Daily has the distinction of being the first newspaper in Hong Kong and North America to establish a web site on the internet.

In a readership survey conducted by Environics Research Group (one of Canada’s leading public opinion research companies) in October, 2005, the results revealed that Sing Tao Daily is the most favorite newspaper amongst Chinese Canadians. With a readership of 182,000 in the Greater Vancouver Area, Sing Tao reaches 53% of all Chinese on an average week, 29% higher than the next leading Chinese daily.

Recipient of “Best News Reporting – Chinese Language” Award

Sing Tao Daily leads the way in editorial quality and in-depth reporting and its BC Edition wasawarded “Best Reporting – Chinese Language” by the prestigious Jack Webster Awards in 2006 and 2008 in Vancouver, British Columbia. Sing Tao Daily is the only truly international Chinese newspaper that provides readers with up-to-the-minute news from around the world through its worldwide news network. Today, Sing Tao Daily in Canada publishes an average of 110 pages per day, seven days a week, with editions in Ontario, British Columbia, and Alberta. It has more sections and pages than any other Chinese Daily, as well as five very popular weekly supplements and magazines, offering specifically targeted advertising opportunities. A leader in coverage of local and international news, the Sing Tao B.C. edition has five daily sections that incorporate the following features:

Canadian regional and international news

Greater Vancouver’s Chinese Canadian community news

Financial news

Sports, art and culture

China, Taiwan, Hong Kong and South-east Asian news

Entertainment and leisure

Career Guide

Magazines and supplements include:

The Star Magazine - a very popular current affairs and entertainment publication (in magazine format) distributed with the Sunday paper

The Sing Tao Weekly - a tabloid-sized comprehensive family and entertainment magazine featuring the latest trends in home and fashion inserted with the Saturday paper

The Property Guide - all the necessary real estate information for both consumers and advertisers in every Thursday’s edition, and also distributed free in many popular outlets throughout the city

The New Continent magazine - especially catering to immigrants from China featuring the most current news and stories on finance, travel, history, and entertainment from China. This publication is inserted in every Monday’s paper.

Sing Tao Gourmet Guide – offering numerous recipes by famous chefs and cooking professionals along with many dining tips.

In addition, the Sing Tao Daily possesses the most extensive distribution network in Western Canada, with over 660 outlets in the Greater Vancouver area and throughout BC, and over 47 locations in Alberta and Winnipeg, truly making us your #1 choice in reaching the entire Chinese community!

The #1 newspaper amongst Chinese Canadians

Since its inauguration in Vancouver in 1983, the Sing Tao Daily has been appointed as the primary Chinese media print sponsor of many major community and charity activities. The organization is committed to promoting education and Chinese culture through active participation in community events. Local and national charities have benefited from the promotion and advertising provided for their fund-raising activities. These include the Canadian Cancer Society, BC Children’s Hospital, S.U.C.C.E.S.S, Chinese Cultural Center of Greater Vancouver, Taiwanese Canadian Cultural Society, Chinese Federation of Commerce of Canada and Pacific Auto Show, to name a few.

The Sing Tao Daily caters to various needs and interests of the Chinese community and reaches a diverse cross section of the Chinese Canadian population in all income and occupational groups. It is constantly quoted by readers as their best single source of advertising information.